Read the label.
We dare you.

Pick up any bag of treats at a pet shop. Turn it around. Read the back.

It usually starts with something honest. Chicken, beef, salmon. Then it descends into a list you can't pronounce. Glycerine. Tocopherols. Natural flavour (a phrase that legally means almost anything). Sodium tripolyphosphate. Mixed tocopherols. Sodium nitrite.

Some of these are harmless. Some are preservatives that your dog probably doesn't need. Most are filler. They extend shelf life or bulk out the bag, and they suit the manufacturer, not the dog.

A single-ingredient treat reads differently

Our beef liver treats list one ingredient. 100% organic Australian beef liver. That's the entire back-of-bag.

Same for chicken breast. 100% Australian chicken breast. Nothing else. No additives. No "natural" flavours. No preservatives, because freeze-drying is the preservation. Once the moisture is gone, there's nothing left for bacteria to grow on. The bag itself is the storage.

We'd love to claim credit for restraint. There was just nothing else worth adding.

Why most treats aren't single-ingredient

Because it's harder.

Single-ingredient means you can't hide a cheap protein behind a flavoured coating. You can't bulk a 60g bag with 30g of rice flour. You can't buy meat that's about to expire and stretch it with preservatives. Cheap treats use the ingredient list to make a small amount of meat go a long way. Strip the filler out and you're paying for meat, full stop.

Single-ingredient is more expensive per gram. You can't dilute organic beef liver with anything cheaper. It costs what liver costs.

How to read a label, in 30 seconds

If you're shopping treats anywhere, ours or otherwise, three quick checks tell you most of what you need to know:

1. Count the ingredients. Five or fewer is good. Three or fewer is great. One is the goal.
2. Look at the first ingredient. It's listed in order of weight. If meat isn't first, the treat is mostly filler.
3. Check for "natural flavour." It's a legal catch-all. There's no requirement to list what the flavour actually is.

You don't need to be an animal nutritionist. You just need thirty seconds and a healthy suspicion of words like "flavour".

What we put on our labels

Every Rå Hund product lists every ingredient on the front of the bag, in 11pt type, where you can read it without squinting.

If the back of any of our products ever lists something you don't recognise, tell us. We'll explain why it's there or we'll fix it.