Inside the bottle.
Nothing to hide.

Open most dog shampoos and the back of the bottle reads like a chemistry exam. Long list, mostly acronyms, and some of it is the same stuff that's been quietly disappearing from human haircare for a decade. It never had any business on a dog's skin either.

Here's what we use, why we use it, and what we'll never use.

What's always in

Every formula in the range starts from the same base: organic coconut milk and organic aloe vera. Coconut milk does the gentle cleansing and conditioning. Aloe does the soothing, calming reactive skin and adding light moisture without weight. Short version: the base of every Rå Hund wash is something you could pronounce to your grandmother.

From there, each range adds its own actives:

• Clarify runs organic apple cider vinegar. It cuts through oil and post-walk grime and rebalances greasy coats, which is why it's the deepest clean in the range.
• No Knots adds natural probiotics and macadamia oil for slip, so long coats detangle in the wash instead of on the brush.
• Nourish carries chamomile, ginseng, Dead Sea mud and green tea. It's the range for dry coats that have lost their shine.
• Sensitive blends organic goats milk and manuka honey. Goats milk is the gentle moisturiser; manuka is naturally antibacterial. It's the formula we point puppies and thin-skinned older dogs at.

That's most of any Rå Hund grooming label. The full ingredient list is on every product page, and on the bottle.

What's never in

The ban list is longer than the use list, and we're fine with that:

• No SLS (sodium lauryl sulphate). The foaming agent in cheap shampoos. It strips the protective oils from coats and irritates reactive skin.
• No parabens. Preservatives that buy shelf life and increasingly awkward questions. We use small batches instead.
• No silicones. They make a coat look shiny in two washes and build up over six, until the coat feels great and can't breathe. Skip.
• No petrochemicals. Liquid paraffin belongs in industrial lubrication, not on a dog.
• No palm oil. A complicated supply chain we've simply opted out of.
• No artificial fragrances. "Fragrance" is a legal catch-all that never has to say what it is. Our bottles smell faintly of what's in them.
• No artificial colours. Shampoo doesn't need to be pink to clean a dog.

The full never list is on the ingredient policy page, including the ones most customers don't ask about: PEGs, phthalates, propylene glycol, formaldehyde-releasing preservatives.

Why "100% organic" is on the front

Because every ingredient in every grooming formula is certified organic, and that was a procurement decision made once, at the start, so it never has to be relitigated bottle by bottle.

It's also a price decision. Organic costs more. The alternative, cheaper conventional ingredients and hoping nobody asks, is exactly how the premium pet aisle got its reputation. We'd rather sell fewer bottles and have the front of the label match the inside.

How to choose between the four

New to the range? The short version:

• Clarify for greasy coats, oily skin and dogs with a talent for finding dirt.
• No Knots for long, tangle-prone coats. Cockers, Cavaliers, Doodles.
• Nourish for dry or dull coats that need their shine talked back into them.
• Sensitive for itchy or reactive skin, puppies included. The gentlest wash in the range.

If you genuinely can't decide, start with Sensitive. It suits every coat; it's just less specialised. Your dog will forgive you either way, probably around dinner time.